EN 301 549 · WCAG 2.2 AA
Accessibility Gap Audit
Audit findings that ship as engineering tickets, not PDFs.
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Gamestorming · MDA · Playtesting
Teams find their brand by building a game they take home.
In a facilitated workshop your team builds a small game about your brand. Writing rules forces the decisions a moodboard leaves open: what gets rewarded, what costs something, what is off limits. You leave with a playable game and your brand on one page, in the language of play.
- Price
- On request
- Duration
- ½ day – 2 days
- Delivered as
- Game + Brand Game Canvas
Method: MDA framework (Hunicke, LeBlanc, Zubek) · Gamestorming: open, explore, closeProof: the island on this site was built the same way. Walk through it before you book.
Why a game works
Brands usually describe themselves with adjectives. A game doesn't accept adjectives: it needs rules, rewards and a world, and every one of them is a brand decision.
01
Rules are values
What a game rewards is what a brand cares about. Points for speed or for care? Writing the rule means choosing, not describing.
02
Mechanics, dynamics, feeling
Game designers build mechanics, players feel the result. Brands start from the feeling. The game makes you find the mechanic that causes it.
03
One verb at the core
Good small games have one main verb: climb, sail, stamp. “What do people do with us?” is a brand question, and usually the hardest one of the day.
04
Play instead of asking
A playtest shows what people do, not what they say. Thinking with your hands lowers the bar for everyone in the room.
How it works
Discovery call
Who plays, and which format fits.
Workshop
Discover, rules, world, play & test.
Take it home
The game, the canvas and the playtest notes.
Pilot price, fixed after the call.
Three formats
Start small. The half day is the way in; the sprint and the build grow from it.
½ day · Discovery
A canvas and a paper game
Discover, rules and world, then a paper prototype. You leave with a filled-in canvas, a played paper game and photo notes. Fits a kick-off, an offsite or a strategy day.
2 days · Discovery Sprint
A playable link
All five steps. On day two the prototype becomes digital and playable on the island's engine. You leave with a link to a mini game.
4–6 weeks · Build
The brand's own game
The prototype becomes your game: for the website, a trade fair, onboarding or recruiting.
The Brand Game Canvas
The worksheet goes home filled in and works as a brief afterwards. Here is how I filled it in for the island on this site.
| Field | Guiding question | On the island |
|---|---|---|
| Players | Who plays, and what do they really want? | Teams and recruiters who want to see how I work |
| The verb | What do people do with us? One word. | Discover & stamp |
| Goal | When does the player win, and when does the brand? | Every stall found; the brand wins with a conversation |
| Reward | What earns something? That's what we value. | A stamp for every stall you discover |
| Costs & rules | What is scarce, what is off limits? | At most one hint, never in the first 20 seconds |
| World & material | Where does it happen, what is it made of, how does it sound? | An island with a pier, market stalls and a campfire |
| Feeling at the end | One sentence players should say. | “Now I know how he works.” |
| The shareable | The moment people pass on. | The fire where a rejection turns into something useful |
Your canvas stays with you. Nothing from the workshop is published.
Before you book
What teams usually ask first.